Lead Return Policy

Invalid leads are part and parcel of lead generation and unfortunately we cannot stop them all. A bad lead is going to slip through every now and then and we like our partners to know that when this happens there is a fair and simple way to apply for a refund.

In a Nutshell

A valid enquiry (lead) is a lead with the correct email address, phone number and name. Any leads that have incorrect details, phone, email or incorrect person can be classified as invalid.

A lead that does not answer their phone or is not interested in going further is not deemed an invalid lead. If you, the Client, feel the lead has been unjustifiably charged or invalid in some way, we will consider it on a case-by-case basis.

If you believe a lead qualifies for replacement under these terms, you must submit a return request via the customer lead portal within 5 days (120 hours) of receiving it.

Unless otherwise agreed, we will credit the full cost of the lead type where one or more of the following conditions is met:

  • Invalid numbers, i.e. wrong number, number not recognised, number does not accept incoming calls.
  • Leads where The Growth Academy verify that all numbers ring to a personal answer machine that does not match the contact name on the lead
  • The lead contains an obvious invalid number e.g. 02123456789 or 07777777777
  • The lead is a test lead
  • The lead is fake e.g. Mickey Mouse

You will not be refunded:

  • If the customer no longer requires advice
  • If the customer does not answer the phone
  • If the customer has changed their mind about requiring advice
  • If the customer has now sourced advice elsewhere
  • For refund requests submitted over 5 days (120 hours) after the date on which the lead was generated
  • If the lead does not immediately convert to business and there is no potential future business
  • If the customer has applied through another lead provider as well as The Growth Academy. This will not be classed as a duplicate lead.
  • Where The Growth Academy have confirmed that you are doing business with the customer

Other scenarios not covered by our Return Policy may arise and we will review them on a case-by-case basis.

You have 5 days (120 hours) from the moment you receive a lead to apply for a refund. After this period the lead will be deemed valid and reeturn requests will no longer be accepted.

Lead Return Process

If you feel you have received a lead which falls under one of the allowable return reasons and you would like to make a request to return it this can be done from within your account dashboard in the customer portal. This is the only way returns can be submitted and processed.

You can login here: https://thegrowthacademy.leadprosper.net/login

Go to Leads on the left hand side menu. Select the Campaign and date the lead in question was received:

Then you can click on the Lead ID and select Return and enter the Return Reason:

This will notify us immediately and we will then review your return request.

Approved lead returns automatically credit your account back with the full cost of the lead type.

Focus on Your Return

Important: With our lead return policy we have to be very specific as to what counts as a return or not but do take things on a case by case basis. This is to ensure we can continue to keep lead prices competitive while also focusing on great returns for clients. Not every lead will convert and this is already factored into the lead price. The most important factor is to focus on overall conversions and the return you are generating from the leads.

What conversion rates and return can you expect?

This data is specific to risk insurance leads only (income protection, mortgage protection, life and trauma insurance). These are the lead types we prioritise and focus on generating for clients that deliver the best return time and time again.

Feedback is collected from every lead generated and conversion rates and average API has been calculated based on the data provided directly from clients. These are averages only and conversion rates may vary.

Assumes a cost per lead of $100 and a commission rate of 200%.

A typical pack of 10 risk insurance leads given to the average adviser
– 10 leads @ $100 = $1,000 investment
– 5-7 meetings booked (50-70% conversion)
– 2 new clients (20% conversion)
– API = $2,750 (between $2,000 and $3,500)
– 2 clients = $5,500 total API
– $5,500 x 200% = $11,000 commission

This is a net profit of $10,000 or a profit of $10 (10x return) for every $1 invested.